steve lim with men's health network. they're trying to get recommendations out so we go to the doctor. why do we overlook this? >> women are lagging women in health care. what this drive is all about, the drive for 5 is to raise awareness and get men to be more proactive about their blood pressure, their blood sugar, their cholesterol and prostrate issues and hormone issues like test toss reasonable f. we can start to -- testosterone. if we can start to raise awareness, we would be moving far forward. >> is there an emotional connection guys don't want to be vulnerable? >> i think there are so many reasons. men are not used to going to doctors as often or early in their lives than women do. women start having menstrual cycles, they get pregnant, a lot of issues. men are delayed. they think the absence of illness means they're well. if something is not bothering them, then they must be okay. a lot of the diseases, cholesterol, blood pressure, they're 10, 15 years earlier and manifest themselves. 63% of men said they would